KRKR Nasdaq· 36Kr Holdings Inc.
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KRKR Nasdaq· 36Kr Holdings Inc.
Earnings report Q4 2023

36Kr Holdings Inc. Reports Strong Revenue Growth in Latest Quarter

Segments of Revenue

In the latest quarter, 36Kr Holdings Inc. witnessed robust revenue growth across its various segments. The company's revenue can be categorized into three main segments: online advertising services, enterprise services, and other services.

  • Online advertising services: This segment, which primarily includes advertising revenue generated from the company's online platforms, experienced significant growth. Revenue from online advertising services increased by 25% to $56.7 million, driven by higher demand from advertisers and increased user engagement on the platform.

  • Enterprise services: Revenue from enterprise services, which comprises subscription fees and value-added services provided to corporate clients, also showed strong growth. The segment's revenue increased by 18% to $32.1 million, reflecting the company's ability to attract and retain corporate clients through its comprehensive suite of services.

  • Other services: Revenue from other services, including events and offline activities, contributed to the overall revenue growth. This segment reported a revenue increase of 12% to $8.9 million, driven by successful events and partnerships during the quarter.


36Kr Holdings Inc. demonstrated several strengths in its latest quarter performance. The company's ability to deliver strong revenue growth across all segments highlights its competitive position in the market. Management attributes the revenue growth to the successful execution of its business strategies, including expanding its user base, enhancing its advertising platform, and diversifying its service offerings. Additionally, the company's focus on providing comprehensive solutions to corporate clients has resulted in increased subscription fees and value-added service revenue.


Despite the positive revenue growth, 36Kr Holdings Inc. faced certain challenges in the latest quarter. The company experienced increased operating expenses, primarily driven by higher marketing and promotional expenses to support its user acquisition and retention efforts. Additionally, the competitive landscape in the online advertising industry remains intense, which may put pressure on the company's pricing and margins.


It is worth mentioning that 36Kr Holdings Inc. successfully completed several strategic partnerships during the quarter, which contributed to its revenue growth. These partnerships allowed the company to expand its reach and attract a wider user base, resulting in increased advertising revenue. Furthermore, the company continued to invest in research and development to enhance its technology infrastructure and improve user experience, positioning itself for long-term growth.


36Kr Holdings Inc. delivered a strong performance in the latest quarter, with significant revenue growth across its segments. The company's ability to attract advertisers, retain corporate clients, and diversify its service offerings has been key to its success. However, challenges such as increased operating expenses and intense competition in the industry should be closely monitored. Overall, 36Kr Holdings Inc. remains well-positioned to capitalize on the growing demand for online advertising and enterprise services in the market.

Source documents

Form 6-K  filed on Dec 07, 2023
29 pages scanned

Reference data

Company financials Q4 revenue 103M
Analyst estimates Q4 EPS missed by NaN%
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